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Coaches are the key to the establishment of
ethics in football. Their concept of ethics and their attitude directly
affects the behaviour of players under their supervision. Coaches are,
therefore, expected to pay particular care to the moral aspect of their
conduct.
Coaches have to be aware that almost all of their everyday decisions and
choices of actions, as well as strategic targets, have ethical
implications.
It is natural that winning constitutes a basic concern for coaches. This
code is not intended to conflict with that. However, the code calls for
coaches to disassociate themselves from a 'win-at-all-costs' attitude.
Increased responsibility is requested from coaches involved in coaching
young people. The health, safety, welfare and moral education of young
people are a first priority, before the achievement or the reputation of
the organisation, club, school, coach or parent.
Set out below is The F.A. Coaches Association Code of Conduct (which
reflects the standards expressed by the National Coaching Foundation and
the National Association of Sports Coaches) which forms the benchmark
for all involved in coaching.
1. Coaches must respect the rights, dignity and worth of each and every
person and treat each equally within the context of the sport. Praise
positive aspects of play and avoid becoming frustrated or ridiculing
young players by focusing on their failings.
2. Coaches must place the well-being and safety of each player above all
other considerations, including the development of performance.
3. Coaches must adhere to all guidelines laid down within the
Constitution and the Rules of The Football Association.
4. Coaches must develop a good working relationship with each player
based on mutual trust and respect.
5. Coaches must not exert undue influence to obtain personal benefit or
reward.
6. Coaches must encourage and guide players to accept responsibility for
their own behaviour and performance.
7. Coaches must ensure that the activities they direct or advocate are
appropriate for the age, maturity, experience and ability of the
players.
8. Coaches should, at the outset, clarify with the players (and, where
appropriate, parent) exactly what is expected of them and also what they
are entitled to expect from their coach.
9. Coaches must co-operate fully with other specialists (e.g. other
coaches, officials, sports scientists, doctors, physiotherapists) in the
best interests of the player.
10. Coaches must always promote the positive aspects of the sport (e.g.
Fair Play) and never condone violations of the Laws of the Game,
behaviour contrary to the spirit of the Laws of the Game or relevant
rules and regulations or the use of prohibited substances or techniques.
11. Coaches must consistently display high standards of behaviour,
appearance and endeavour to be a role model for players, parents and
spectators.
12. Coaches must not use or tolerate inappropriate language.
13. Coaches must emphasise the importance of striving to win,
not winning itself. Praise should be given for effort and performance
rather than results.
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